Curaprox becomes an Official Partner of England Hockey and GB Hockey, supporting the Senior and U21 squads and helping players prioritise oral health as an essential part of everyday preparation and performance. 

England and GB Hockey are pleased to announce a new partnership with Curaprox, the premium oral health brand from Curaden, which will see Curaprox become the Official Oral Health Partner of England and GB Hockey. 

The partnership brings together England and GB Hockey’s ambition to support athletes on and off the pitch with Curaprox’s focus on preventive oral care, education and daily wellbeing.  

As part of the relationship, Curaprox will work with England and GB Hockey’s performance team to help embed positive oral health habits within the elite environment, supporting players with products, education and practical guidance that complement their wider preparation and recovery routines. Curaprox aim to educate the wider hockey community on oral health and wellbeing using bespoke content with the senior programme athletes.  

Curaprox’s philosophy is built around the idea that a healthy mouth contributes to a healthy body and mind. Through the partnership, England Hockey and Curaprox will explore opportunities to raise awareness of oral health across the hockey community, while giving the national performance squads access to specialist support that reinforces the role of oral care in day-to-day athlete wellbeing. 

For England and GB Hockey’s performance programme, the partnership will create a closer connection between oral health education and the environments that support senior and pathway athletes.  

Curaprox will provide expertise and products to help players maintain effective routines during training blocks, competition periods and travel, ensuring oral health is considered alongside nutrition, recovery and wider performance support. 

Rich Beer, England Hockey CEO, said: “We are delighted to welcome Curaprox as the Official Oral Health Partner of England Hockey. This partnership gives us a valuable opportunity to support our athletes with education, expertise and products that can make a real difference to daily routines. Oral health is an important part of overall wellbeing, and working with Curaprox will help us bring that message into our performance environment and across the wider hockey community.” 

Tom Alcraft, Country Manager at Curaprox UK, said: “We’re incredibly proud to be partnering with England Hockey at such an exciting moment for the sport, as the men’s and women’s teams prepare to compete at the FIH Hockey World Cup. We also want this partnership to go beyond the elite teams. At a time when dental health, access to care, and prevention are such important conversations across the UK, England Hockey gives us a fantastic platform to reach communities across the country with a positive message about looking after their oral health every day.” 

Alongside its work with the performance teams, Curaprox will collaborate with England Hockey on content and education that encourages players, parents, coaches and clubs to build simple, effective oral care habits into everyday life.